Nors Becomes Volvo CE and Sennebogen Dealer for Manitoba

Press release

January 2025

Nors acquires some of Canada’s Westcon assets and becomes the exclusive Volvo CE and Sennebogen dealer in Manitoba

Nors Construction Equipment Canada GW Ltd., a subsidiary of Portuguese-based private company Nors Group (Nors) has acquired some of Canada’s Westcon Equipment assets and becomes the exclusive Volvo Construction Equipment and Sennebogen dealer in the province of Manitoba. The deal closed on January 1, 2025.

Westcon has sold and serviced Volvo CE equipment since 2004 in Winnipeg, Manitoba. A new Nors branch, in Winnipeg, will be located at 193 RailPark Way, CentrePort, Manitoba, and will offer the full Volvo CE product range, including compact, electric, general production, compaction, and rigid hauler products, as well as Sennebogen equipment.

After entering the Canadian market in 2020 with the acquisition of Strongco (now, Nors Construction Equipment Canada ST, LP), and buying Great West Equipment (current Nors Construction Equipment Canada GW, Ltd.) at the beginning of 2024, Nors is now announcing that it is stepping up its investment in the country with these assets acquisition, in the form of an Asset Purchase Deal. As a result, Nors represents Volvo CE and Sennebogen in almost all of Canada, working from east to west.

Present in 17 countries on 4 continents, Nors companies sell and service construction, infrastructure, mining, forestry and agricultural equipment, trucks, buses, and marine and industrial engines.

“For 20 years, Westcon Equipment & Rentals has been proud to operate as Manitoba’s Sennebogen and Volvo Construction Equipment dealer. Our “Customer First” attitude has been the foundation of our reputation and with the help of our knowledgeable staff, we are proud to have created relationships with customers and built brand loyalty and awareness in Manitoba.

With Nors Construction Equipment Canada GW, Ltd. purchasing the assets of our Winnipeg, Manitoba Volvo branch and our service depot in Brandon, Manitoba, we feel confident that Nors Construction Equipment Canada GW, Ltd. will continue the relationships, service and the tradition of quality that our customers have come to rely on. Most importantly, the Westcon employees that you know and trust are continuing on in their careers with Nors; their expertise, excellent customer service and knowledge will continue to benefit branch customers, as always.

Thank you for allowing Westcon the privilege of serving your Volvo and Sennebogen Construction Equipment needs all these years; the privilege and honor of your trust and patronage has meant everything.” said Brian Brown, President & CEO of Westcon Equipment & Rentals Ltd.

“We look forward to creating mutually beneficial synergies for the enterprise, Customers, Employees and Suppliers alike. We plan to bring the best of each of the Western Canadian companies together and collaborate to become the best in the West.” said Colin Matejka, CEO of Nors Construction Equipment Canada GW, Ltd..

Tomás Jervell, President and Group CEO of Nors, said: “With so many years of experience in the construction equipment industries, we’re confident that we will be able to leverage all the great work done so far by Westcon. This step will also strengthen our presence in Canada, and we expect to deliver very positive outcomes for all our stakeholders. It’s a significant milestone for the Group, and we’re excited for this new chapter.”

About Nors

Driven by progress and based on a legacy of more than 90 years, Nors adapts to market needs and transforms itself to elevate life and business through reference services and equipment.

Now with a single brand, Nors operates globally in five business areas: Trucks and Buses, Construction Equipment, Agro, Aftermarket and Ventures.

Thanks to the strategic change, it offers a diversified portfolio and integrated services, maintaining close and trusting relationships between partners, customers and the market.

The Nors brand is present in seven countries and represents the main manufacturer brands in the business areas in which it operates, offering services, solutions and equipment to make everything work better, every day.

About Nors in Canada

Nors operates in the construction equipment sector. It comprises the former Strongco Corporation (now, Nors Construction Equipment Canada ST Ltd.), a major heavy equipment dealer in Canada, which sells, rents and provides after-sales service for equipment used in various sectors, such as construction, infrastructure, mining, oil & gas, utilities, municipalities, waste management and forestry. The company has approximately 500 employees spread across 26 branches in Canada. It represents the main equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, National and Grove, Fassi, Sennebogen, and Konecranes.

www.nors.com

The former Great West Equipment (now, Nors Construction Equipment Canada GW Ltd.) has been part of the Nors Group since March 2024, and is also part of Nors’ Construction Equipment segment. It is a dealer in construction and forestry equipment and also represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Madill, Metso, Sennebogen and Falcon. It currently has 250 employees, spread across 11 branches in British Columbia and the Yukon.

About Westcon

Established in Winnipeg, Manitoba, since 2004, Westcon has sold and serviced Volvo CE equipment. This new Nors location will offer the full Volvo CE product range, including compact, electric, general

production, compaction, and rigid hauler products. Westcon will continue to have activities in the other regions/business areas of Canada.