Heavy Equipment Blogs

Roger Dobie

Meet Roger, a true veteran in the world of heavy equipment, whose journey has been marked by dedication, expertise, and a relentless commitment to excellence. Roger's career began in 1981 when he took his first steps as an Apprentice Heavy Duty Technician, laying the groundwork for a lifetime of profound contributions to the industry.

In 1985, Roger achieved the prestigious Red Seal certification, a testament to his mastery of heavy-duty equipment maintenance and repair. Over the next nine years, he honed his skills as a service manager, overseeing and optimizing the maintenance operations that keep heavy equipment running seamlessly.

Roger's leadership potential quickly became evident, leading him to a two-year tenure as a branch manager, where he demonstrated his ability to not only manage teams but to drive operational efficiency and customer satisfaction.

The pinnacle of Roger's career unfolded during his remarkable 20-year tenure as Vice President of Sales, where his strategic vision and industry acumen played a pivotal role in shaping the success of Nors Equipment. During this period, Roger worked tirelessly across various industries, from forestry to construction, mining to pipelines, acquiring an unparalleled understanding of the diverse needs within each sector.

Today, Roger holds the esteemed position of Chief Operating Officer (COO) at Nors Equipment, a testament to his leadership prowess and the trust bestowed upon him by the company. In this role, he continues to steer the ship, ensuring operational excellence and strategic growth.

Roger's influence extends beyond daily operations; he has been a key player on several product development committees throughout his career, contributing to the innovation and advancement of heavy equipment technology. Currently, he holds a significant role as a member of the Volvo Dealer Product Sub Council, where he continues to shape the future of heavy equipment in collaboration with industry leaders.

With decades of experience, a wealth of industry knowledge, and a strategic mindset, Roger stands as an authoritative figure in the heavy equipment domain. His journey serves as an inspiration, reflecting a lifetime dedicated to elevating the standards of the industry he holds dear.